The project was founded in Moscow in 2017 as a browser game based on blockchain technology.
The main mechanic of the game is that the user can create a unique digital asset (startup idea) based on blockchain technology. Further, the owner of the asset can attract like-minded people (investors) to it, transferring a share of his asset in exchange for remuneration.
The monetization model of the project is commission. Investors make a small transaction in favor of the platform when paying for an asset share. The funds received are distributed between the platform operator and partners attracting new players.